Self-fulling prophecy

How sad is it, that we "force-justify" our actions and thoughts?

If I remember my social psychology - We splurge on an expensive golf bag. Because we have committed so much time and effort in golf that we feel that it's a responsibility to keep the golf clubs in the best condition. It's respect for the sport that the owner looks good. It's a reward to ourselves for practising so hard every weekend. It's a social requirement that golfers look rich and groomed. It is the right decision to have spent that money on an expensive golf bag.

Why do we need so much conviction on choices we made? Are we insecure? Are we afraid of being judged, that we have to constantly defend our actions?

Let's take this further. If we didnt buy the new expensive golf bag, we might feel disgruntled and end up not going for golf. We might curse and swear while stuck at the 4th hole. We might end up telling a friend who owns the same expensive golf bag that his bag is most hideous-looking thing on the green.

Anything, and everything, that will make us go back to the golf shop and buy the golf bag.

I cant help it. I really really cant help it...